BoldMove Corporation Founder and Chief Creative Officer, Benoit “Ben” Cornet is a seasoned professional in the attraction industry. After starting his career and a financial analyst at a leading mass consumer goods company, Ben evolved to a more “creative” career by using creative techniques in analysing competitor’s strategies, strengths and weaknesses. After completing this first experience, Ben went to the printing industry, applying creative marketing concepts to turn the after sales department of the company into a tool to generate sales.  


In 2001 Ben founded Alterface with two partners, mostly active in the museum industry. He quickly grew the company into a major player in the exciting world of media-based interactive attractions, through the invention of the first interactive theatre, the interactive rotating theatre and just recently the non-linear Erratic Ride.


In 2019, Ben was listed in Blooloop’s Top 50 industry influencers as a recognition for his creative contribution to the industry. He has been an active TEA Board Member since many years.

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